What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a new program by the USPS that allows businesses to mail from 18.3 cents per postcard. Not only can you mail postcards, but you can also mail catalogs, brochures, samples, or anything else. You can mail anything as long as it meets EDDM size requirements.
What size does a commercial flat need to be?
A “commercial flat” needs to be more than 6.125″ tall OR longer than 10.5.” The largest size the mail piece can be is 12″x15.” 6.25″x11″ and 8.5″x11″ are popular sizes.
Who can I mail to?
With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.
Where do I find the routes?
The post office has created a new website located at http:/eddm.usps.com. This website allows you to geo-target your area by zip code, city, or address and then you can map out the carrier routes that you want to mail to. Best of all this website will automatically generate the paperwork necessary to give to the USPS mail clerk.
Can I target the homes that I want to deliver to?
You can omit businesses from your mailing, however one of the core requirements of EDDM is that you have to mail to all homes in the route. You do have the opportunity to exclude certain addresses, such as competitors, customers, or people you know that do not wish to receive your marketing messages. You can exclude the addresses via the facing slip in the provided paperwork.
What if I want to exclude business addresses?
While the eddm.usps.com will let you choose only residential routes, it is important to change your endorsement to “Local Residential Customer” on your postcard. This way, the carrier will know you want to omit businesses from your mailing.
What is the minimum or maximum we can mail?
If you are dropping off the mail at the post office yourself, you can mail as little as 200 pieces and as many as 5000 in one day. There is no upper limit to how many we can mail, so if you need to mail more, you will want to have us drop ship them to the post office for you.
Can I print the cards on my home printer?
We don’t recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
Will you prepare the mailings for me?
If you want to prepare your own EDDM mail, we will walk you through the process and assist you in preparing mailing for free.Although it is not technically difficult, there are some guidelines that should be followed in order for your mail to be accepted by the post office. To have us prepare prepare your entire mailing and paperwork for a small cost of 3 cents per card. We will ship the prepared mail to you with all of the necessary paperwork. All you have to do is bring the cards, paperwork and your postage check to your local post office. You can even have us ship the mail right to the post office for you.