Since it debuted in 2011, the United States Postal Service’s Every Door Direct Mail program has been a huge hit. The program makes it easy for businesses to reach out to customers in geo-targeted areas, and EDDM pricing is extremely competitive. If you’re thinking about taking advantage of EDDM, you may be surprised to learn that it’s not quite as simple as it looks. imageMEDIA can walk you through the process and help you get the most out of it. Five important things you need to know about the program are highlighted below. Learn more about Every Door Direct Mail at imageMEDIA.com
1. Mail Pieces Must Meet Flat Requirements
Before you place your order with the us, you should be aware that the USPS has “flat requirements” concerning the types of mail that can be sent using the Every Door Direct Mail program. Mail pieces must be at least 6.25 inches tall or 11.5 inches long. They cannot measure more than 12 inches by 15 inches. imageMEDIA is aware of these requirements and can help you create mail pieces that are compatible with the program.
2. A Customer Registration Identification Number is Required
In order to use the EDDM retail program, you must have a customer registration identification number or CRID. You can get one for free through the USPS business gateway, and this part of the process is quick and easy.
3. Targeting a Specific Area is Easy
This popular USPS program allows you to send up to 5,000 mail pieces to a specific geographic area per day. Geo-targeted areas are based on carrier routes. The USPS has made the process easy. Through its website, you can search for carrier routes based on zip code, city or address. From there, you can generate the paperwork you need to get your mailing on its way. imageMEDIA can guide you through the process to ensure that you reach the right people.
4. Use a Printing Company that is Familiar with EDDM Retail Guidelines
The easiest way to create effective mail pieces that are compatible with this program is by using a printing company that is familiar with its guidelines. Our expertise in direct mail and EDDM program allow us to create highly effective EDDM campaign.
5. Account Registration is Complicated
Many businesses get so bogged down by the complex account registration process that they quit before they ever really get started. imageMEDIA is well-versed in assisting customers with the Every Door Direct Mail registration process, and we will make it as short and sweet for you as possible.
Whether you have questions about EDDM pricing or about the program in general, imageMEDIA is here to help. Contact us today to get started right away.