Inc 5000You have a great idea and a cool product. Your Every Door Direct Mail (EDDM) campaign is poised to send your sales rocketing through the sky. Now it’s time to revisit your headline, arguably the single most important element in your EDDM campaign. Your headline has one single goal: entice the recipient to read on, … Continued
Many were quick to judge last year and announced the horrible fate of QR codes – oblivion. Then again, it seems that QR codes are certainly not dead. More and more marketers start to see value in them – once more. In fact, QR holds great potential for bridging the gap between print and mobile … Continued
Achieving a successful outcome for your Direct Mail campaigns requires patience, time and dedication. Most importantly – it demands careful planning in advance. As an ultimate starting point – you need to develop a clear strategy of why, how, and to whom, you are distributing your materials. Hence we have prepared a 5-Step action plan … Continued
As we are slowly enter 2014, it’s time to start planning how to best exploit business opportunities offered by upcoming holidays. Thanksgiving and Christmas are well behind us, which means it’s a good idea to focus on those upcoming celebrations that hold great potential to boost your sales. The next holiday looming is the day of … Continued
Let’s say you are a local or small business owner. You need to boost sales by spreading the word about your services to a targeted local community? You are wondering if Every Door Direct Mail (EDDM) is a suitable option? Your business or practice will gain a huge advantage if it falls into one or … Continued
You would be amazed how many people still haven’t planned their New Year’s Eve, although it’s already the middle of December. If you are a restaurant owner, the New Year celebration is a great opportunity to offer a last minute reservation option to your potential customers. Surely, the end of the year holidays are a … Continued
December is, of course, the month when the Christmas spirit is everywhere you look. However, getting wrapped up in a holiday mood and focusing only on the present could prevent your business from thriving in the New Year. Just as it did in 2013, Marketing will continue to play a vital role in achieving your … Continued
The United States Postal Service has implemented three significant changes to the every door direct mail program that will change the way that these mailers are sent. The most important change to the EDDM by the USPS is the size and weight requirements. While most of us would believe that the USPS would want the … Continued
With Every Door Direct Mail, there’s no need to buy costly mailing lists. The USPS will allow you to select your target customers using their innovative map tool and give you the route information free of charge. Your EDDM mailings will be printed to “Postal Customer” and sent to the postal routes of your choice. … Continued
A bookmark is a thin marker, commonly made of paper or card, used to keep the reader’s place in a book and to enable the reader to return to it with ease. Although they are often over looked as a valuable marketing tool, bookmarks are highly effective in gardening brand visibility. Bookmarks are often kept by their recipients … Continued