Is EDDM the Right Tool for Your Marketing Campaign?

Are you looking for an effective way to reach a local community with your marketing campaign? Would you like to have a high return on your investment? And do you also want to save time and money while targeting customers in an easy way? An Every Door Direct Mail (EDDM) campaign might be just the right … Continued

Direct Mail Headlines That Shine

You have a great idea and a cool product. Your Every Door Direct Mail (EDDM) campaign is poised to send your sales rocketing through the sky. Now it’s time to revisit your headline, arguably the single most important element in your EDDM campaign. Your headline has one single goal: entice the recipient to read on, … Continued

Promoting Local Events with EDDM

Ever wondered what is the most effective way to promote your business’s local event? Wonder no more because Every Door Direct Mail (EDDM) can offer the solution you need. When you are organizing a local event, there are so many details to consider to ensure its success. From research, timing and logistics to partnerships and tactics, such … Continued

Why You Should Always Add a Sales Incentive in Your EDDM Postcards

Direct mail is a highly effective tool for promotion of your goods and services, but do you know what’s even better? Direct mail with sales incentives that your customers can act on immediately. A sales incentive is a great rationale for your potential customers to respond to your Every Door Direct Mail (EDDM). This means … Continued

3 Tips to Capitalize on Valentine’s Day

As we are slowly enter 2014, it’s time to start planning how to best exploit business opportunities offered by upcoming holidays. Thanksgiving and Christmas are well behind us, which means it’s a good idea to focus on those upcoming celebrations that hold great potential to boost your sales. The next holiday looming is the day of … Continued

New Year’s Resolution: How to Get Your Neighborhood to the Gym

How an effective EDDM campaign can help your business and your local clients Aerobics at the gym —— inspiredhomefitness / Flickr / CC BY The end of each year is often filled with guilt and disappointment because of the various unaccomplished plans and unrealized dreams. That’s why people tend to make New Year’s resolutions, year after … Continued

10 Types of Businesses That EDDM Works Best for

The ultimate purpose of Every Door Direct Mail or EDDM  is to enable small businesses to send offline advertising materials, hence increasing public awareness and establishing a stronger local brand name. As opposed to other marketing strategies, where companies are often required to purchase expensive mailing lists, EDDM allows you to target audiences via postal … Continued

Is EDDM Suitable for Your Business? The Ultimate Checklist

Let’s say you are a local or small business owner. You need to boost sales by spreading the word about your services to a targeted local community? You are wondering if Every Door Direct Mail (EDDM) is a suitable option? Your business or practice will gain a huge advantage if it falls into one or … Continued

Every Door Direct Mail Specifications Update

The United States Postal Service has implemented three significant changes to the every door direct mail program that will change the way that these mailers are sent. The most important change to the EDDM by the USPS is the size and weight requirements. While most of us would believe that the USPS would want the … Continued