imageMEDIA Makes the Inc. 500|5000 List Again!

Tarpon Springs, FL — On August 20, 2014 Inc. magazine ranked imageMEDIA NO. 4929 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, … Continued

Target, Target, Target: Using a Demographic Tool for Better Targeting

Even with the widespread use of online marketing, Direct Mail Marketing continues to be a highly influential and valuable tool for many businesses’ marketing campaigns. And there is a good reason for that. Direct Mail has existed for over 50 years and it methods evolve constantly to help businesses target their audiences better. One of … Continued

Is EDDM the Right Tool for Your Marketing Campaign?

Are you looking for an effective way to reach a local community with your marketing campaign? Would you like to have a high return on your investment? And do you also want to save time and money while targeting customers in an easy way? An Every Door Direct Mail (EDDM) campaign might be just the right … Continued

Direct Mail Headlines That Shine

You have a great idea and a cool product. Your Every Door Direct Mail (EDDM) campaign is poised to send your sales rocketing through the sky. Now it’s time to revisit your headline, arguably the single most important element in your EDDM campaign. Your headline has one single goal: entice the recipient to read on, … Continued

How Does Direct Mail Fit the Integrated Marketing Mix of Your Company?

Direct Mail is the most efficient way to reach your target market. Direct Mail is the fastest and most efficient way to boost awareness of your business in a targeted way. Investing in, creating and distributing successful Direct Mail campaigns will undoubtedly have a positive impact on your lead generation efforts. However, to truly optimize the outcome of … Continued

Call to Action DOs and DON’Ts

How well is your direct mail campaign going? Read on to make sure you’re not missing something important. Yup, I just used a call to action (CTA) to steer you to information that can help your campaign’s success. CTAs are essentially a sentence or two that invite your prospective customers to take the next step. … Continued

QR Codes Are Dead. Long Live QR Codes!

Many were quick to judge last year and announced the horrible fate of QR codes – oblivion. Then again, it seems that QR codes are certainly not dead. More and more marketers start to see value in them – once more. In fact, QR holds great potential for bridging the gap between print and mobile … Continued

Why Offline Direct Mail is Prospering in an Online Era

“If 90% of consumers are online, what better place for businesses to reach and engage with them?” Many modern Marketers will firmly defend that statement, trying to convince you that offline Marketing is an old-school, unproductive discipline, doomed to extinction. To a certain extent it’s true that the vast development of digital technologies has reshaped … Continued

Promoting Local Events with EDDM

Ever wondered what is the most effective way to promote your business’s local event? Wonder no more because Every Door Direct Mail (EDDM) can offer the solution you need. When you are organizing a local event, there are so many details to consider to ensure its success. From research, timing and logistics to partnerships and tactics, such … Continued

Action Plan for an Effective Direct Mail Campaign

Achieving a successful outcome for your Direct Mail campaigns requires patience, time and dedication. Most importantly – it demands careful planning in advance. As an ultimate starting point – you need to develop a clear strategy of why, how, and to whom, you are distributing your materials. Hence we have prepared a 5-Step action plan … Continued