Target, Target, Target: Using a Demographic Tool for Better Targeting

Even with the widespread use of online marketing, Direct Mail Marketing continues to be a highly influential and valuable tool for many businesses’ marketing campaigns. And there is a good reason for that. Direct Mail has existed for over 50 years and it methods evolve constantly to help businesses target their audiences better. One of … Continued

Is EDDM the Right Tool for Your Marketing Campaign?

Are you looking for an effective way to reach a local community with your marketing campaign? Would you like to have a high return on your investment? And do you also want to save time and money while targeting customers in an easy way? An Every Door Direct Mail (EDDM) campaign might be just the right … Continued

Direct Mail Headlines That Shine

You have a great idea and a cool product. Your Every Door Direct Mail (EDDM) campaign is poised to send your sales rocketing through the sky. Now it’s time to revisit your headline, arguably the single most important element in your EDDM campaign. Your headline has one single goal: entice the recipient to read on, … Continued

How Does Direct Mail Fit the Integrated Marketing Mix of Your Company?

Direct Mail is the most efficient way to reach your target market. Direct Mail is the fastest and most efficient way to boost awareness of your business in a targeted way. Investing in, creating and distributing successful Direct Mail campaigns will undoubtedly have a positive impact on your lead generation efforts. However, to truly optimize the outcome of … Continued

Call to Action DOs and DON’Ts

How well is your direct mail campaign going? Read on to make sure you’re not missing something important. Yup, I just used a call to action (CTA) to steer you to information that can help your campaign’s success. CTAs are essentially a sentence or two that invite your prospective customers to take the next step. … Continued