Postcard Sizes

Whenever you're trying to come to a decision on selecting a promotional postcards size for your next business postcard printing campaign, you may want to consider the overall exposure and desired result of your efforts. Custom Postcard sizes can make the difference between a cheap piece that gets lost in the shuffle and one that gets a great response. imageMEDIA has great articles online to help you make the best decisions when it comes to postcard printing, design, and mailing.

When it comes to mail, the larger the postcard size, the more it’s going to stand out. And the added benefit to promotional postcard printing is its immediate exposure. It's as cheap a solution your going to found with the most effectiveness for reaching the masses. You don’t have to wrap your message in an envelope. The receiver doesn’t need a letter opener, just a simple set of eyes to comprehend your communication. And let's face it, we all need a little more simplicity in our lives.

So, you've read the start of this article and agree that postcard size is important. That’s a great start, my friend. Now, you may be wondering to yourself what the best size for your intended use for your business would be. Well, Image Media’s here online to tell you!

Postcard size ranges from the smaller 3.5” x 5.5” to a whopping 6” x 11” Jumbo size card, and custom sizes everywhere inbetween.. But the standard tends to fall on the 4” x 6” postcard size. Our recommendation is simple, but not too cheap. Go as big as your budget will allow. When taken out of a mailbox, a larger card has a better chance of avoiding the “grip and pitch” pile of junk mail that a lot of recipients receive.

With that said, making a decision on the proper size of a custom promotional postcard is a crucial one. It's as important as selecting the right online printer. You want to make sure that if you have a message that you want the recipient to care a great deal about, that you’ll pick a size of a card large enough to suit the message. Obviously, the larger the card will equal the greater size of the canvas for your message. Especially for businesses, you want to consider the larger postcard size since you’d want to get as much across to your mailing list that you can, and not leave any doubt in their heads on what you’re offering.

In conclusion, we believe that the bigger the postcard size, the bigger the return will be from your campaigning effort.