The Benefit of a Postcard Mailer

Employing a Postcard Mailer is one of the most cost effective forms of marketing that a company or individual can use. And to top it off, the return on investment when used strategically can be staggering. Consider the following facts.

Direct Postcard Mailers are inexpensive – you can have postcards printed for as little as five cents each, if you opt for full color printing on both sides.

Your Postcards can be Full Color and well-designed, full color postcards will always draw more attention than a white or manilla envelope ever could. The use of high-impact graphics is a sure way to make your postcard standout from the crowd.

You save on Postage -Postcards have the benefit of having a lower postage rate than standard letter mail. At the time of this writing, a bulk mailing of postcards will give you a postage rate of 22 cents per card. The standard letter rate requires one stamp costing 42 cents. That’s a savings of 20 cents per piece! The average campaign consists of mailing out 5,000 postcards at a time. That’s a total savings of $1000 in postage alone!

Postcards Stand Out - Because of the nature of postcards displaying your graphics and message immediately, they will easily stand out in a see of blank envelopes, drawing potential consumers in quickly with little effort.

Postcard Mailers are ready to read – As soon as they get delivered to the mailbox, they are ready to read. No envelope to open, no hidden messages. 100% pure exposure right off the bat.

Postcards Get Read 99.9% of the time – whether consciously or subconsciously, postcards are read by almost 100% of the recipients. The mere fact that you don’t have to open an envelope exposes your content to your customer immediately. This gives you greater exposure, leading to a greater response rate.

Postcards are Fully Customizable – not only can you customize your postcard mailer to relay a general message about your company or product, but you can also customize each individual card for each individual recipient by using variable data. This takes specific information about each recipient, whether it be their name, age, favorite color, or what have you, and work it into the design to give it a fully customized feel for each piece.

By taking advantage of these benefits, the use of a Postcard Mailer as part of your complete marketing campaign can prove to be a very strong weapon in your arsenal. Design, timing, relevance and a good quality mailing list are all very important factors that should be considered when developing your Postcard Mailer, your mailing list being the most important of all. Targeting to a niche market that will be more likely to purchase from you will always produce greater results then blanketing an entire demographic area who you’re service or product may not necessarily cater to.

So be sure to add Postcard Mailers to your growth plan. Be consistent and persistent. Repetition is key, and recognition earns your company the credibility it’s due. And your return on investment will be proof enough that Postcard Mailers work!