Color Business Cards

For years, printing full color business cards has been undervalued and overlooked as a form of effective marketing. Truth be told, they can be one of the most valuable marketing tools you use. Think about it. What other means of marketing gives you the opportunity to easily promote your company to everyone you come in contact with? Well, you certainly can’t do that with a billboard or a radio spot. But printing a color business card, with it’s small footprint of only 3.5” x  2” and it’s affordable price point can get you the most bang for your buck.

Now that we’ve reconsidered the usefulness of color business card printing, it’s a good idea to now focus on making it as effective as possible. To get the most out of your full color business card, just as with any other marketing outlet, it needs to stand head and shoulders above the rest. Don’t expect to make an impact with a run-of –the-mill text on white business card design. The days of these basic designs have come and gone, and that type of business card is now classified as nothing but forgettable. We’ve entered a new frontier of business card design, and the goal is to make a lasting first impression and to give people a reason to hold on to it.

Here are a few facts and tips to consider when designing a business card that pops.

Fact – Red is the most attention grabbing color on a business card. If you dumped a bag of business cards collected over the years onto a table, business cards with large areas of red stand out most.

Fact – Black business cards make a stronger impact than white cards. In fact, the use of any color outside of white for the background will make your card pop. Primary and secondary colors are most effective.

Fact – A business card with your photo will make a greater impact on your audience than one without. People enjoy putting faces with names. It also helps with identification, giving a sense of recognition and comfort to do business with you. Don’t forget to smile! And if you wear glasses,… wear them! Portraits with glasses tend to give a more trust worthy appearance and add about 25 points to your perceived IQ!

Tip – Try going Vertical. About 95% of business cards in the world are still designed in horizontal or landscape format. Try creating yours in a vertical format to “stand tall” against your competition.

Tip – Use Graphics. Rather than leaving your background plain, try using a graphic as part of the backdrop. Full color business cards that have at least 25% coverage on them will attract more attention than a plain business card.

Tip – Use a Slogan –A business name alone shows little to no personality. A catchy slogan that evokes thought can make a lasting impression. “LT Invention Group – We Bring Your Dreams To Life”

Now that you have an idea of what makes a business card stand out, take yours to the next level. Design smart and get the most out of every one of your endeavors.