Pick a Business Card Printer That Won't Let You Down

There’s a lot of demand out there for high-quality, full-color business cards. It seems like anyone and everyone even thinking about going into business is getting a set. The good news is, along with the demand, the supply is now higher then ever. Within the last few years alone, dozens of business card printers have been popping up left and right. But how do you know which business card printer is right for you?

To start, you need to decide the specifics of your business card. Will it be 1 color or full color? Do you want it to print on linen paper or glossy card stock? Will it require raised ink or will offset printing be better suited? Once you determine the answers to these questions along with a few other, it’s time to shop around. You need to find a printer that’s compatible with your need, and able to provide the service without going out of their element. For instance, if you need raised ink, but are trying to get it printed at an offset print shop, their most likely going to out source your work. This process usually results in an adjusted prices required in order for them to make a decent profit. You would be much better off going to someone who specializes in thermography, the process of printing with raised ink.

Once you narrow down your search to those that can easily meet your need, before you go any further, give them a call to get a feel for their customer service. Compatibility with and availability of their customer service personnel is essential for hassle free business transactions. If you can’t get a hold of a live representative within a very short period of time, move on to the next business card printer. If you can’t get a hold of them now, what are the chances that you’ll be able to get a hold of them when you really need them.

Now that you’ve got a handful of business card printers that passed your first set of requirements, it’s time to compare there product and pricing. Make sure you’re comparing apples to apples here. There can be a lot of variables to consider. Some include paper stock thickness, number of colors included in price, whether or not full-bleed images are allowed, and if so, at what cost if any ,  finishing options available (Image Media includes free bleeds and free UV on 1 side) and so forth. Read the fine print and by all means, feel free to read their terms and conditions. In fact, we highly recommend it. That’s where most of the fine print is. These terms and conditions are put into place to protect the business card printer, as well as to protect you from misinformation.

Once you’re down to your final selections, you can decide on the best suited business card printer by asking yourself these last few questions. How much is going to cost? When will you receive them? And how easy is it going to be to order? There’s plenty of technology available these days to make ordering cards from a good business card printer to make ordering painless. Look for a company that makes ordering as easy as possible, requiring no outside assistance, yet still makes themselves available to answer any questions that might come up.

Check out Image Media’s ordering process. It’s a step-by-step format that allows you to select your quantity, coating, add special instructions, request file verification, and even upload your files all in one ordering process. It doesn’t get much easier than that.

A good business card printer shouldn’t be hard to find. A little bit of research goes a long way, and the results of your added efforts will ultimately pay off in the long run.