Color Brochures

Incorporating full color brochures into your marketing plan can prove to be a very profitable investment. With the different technologies used for brochure printing now available to even the smallest company’s, it is now an affordable option allowing them to directly compete with the larger players in the industry.

It doesn’t have to be a massive undertaking to produce a full color brochure that works. All it takes to succeed with 4 color brochures is sufficient conceptual preparation, a well thought-out plan, a quality printing facility, and a design that pops.

Here’s a tip you might not hear anywhere else. Have you ever heard of the term, “you don’t have to reinvent the wheel”? Well, in marketing 101, logic tells us that if it’s already been done, and it's working, why try and re-create it? If you’re just getting started in 4 color brochure marketing, do yourself a favor. Take some time to research your industry and see what some of your competitor’s are using their full color brochures for and any other form of printing or marketing that you’re interested in, for that matter. If you know without a doubt that something is producing revenue for them, you need to take note of it.

As professionals in the marketing industry, there have been many occasions when clients will seek our professional insight on designing a 4 color brochure. Their goal, as well as ours, is to create a marketing piece that will maximize their potential to produce leads and in-turn generate sales leading to profits.  But the best example of a pro-active client is the one that enters our office with a stack of comparables for us to review.

You see, we’re professionals in marketing. We know the right words to say, we tie them in with high-impact graphics, and we use buzz words that trigger a desired reaction. But YOU, as the business owner, and your competitors know your industry better than anyone else could ever hope to. By doing your due dilegance and collecting marketing stategies that have already been proven to work in your industry, you open yourself up to  marketing concepts that you might never have known exsisted. You now have a wealth of information in your possession that can be fine-tuned and catered to develop a piece that will produce results for you.

Once you have all of the information you desire, and have educated yourself on what has worked and what hasn’t, then it’s time to one-up your competition with a color brochure that pops.

Since you have your competitions marketing pieces sitting right in front of you, it’s time to dig into what you feel might make their successful marketing endeavors even more effective. If it’s a good design, your goal should be to make your design even better. With color brochures, the cover is the most important part. It will determine whether your piece will be picked up and reviewed or left in the rack. Ask yourself this question. If your color brochure was placed side by side to your competitors, what do you need to do to make it gain the most attention? A color brochure that pops and stands apart from the rest will dominate.

For effective color brochure marketing, you don’t have to re-invent the wheel to succeed. If it’s not broken, don’t fix it.  But do take the time to improve upon it by building on its already established successes. Make it smart, make it pop, and make it your own.