Postcard Direct Mail Marketing for Profits

For companies that are just starting out, or are looking for a better way to compete with television and Internet advertising, postcard direct mail is the most efficient and market-driven way to accomplish this task. Some marketing companies may view mail advertising as an obsolete market; however, a survey conducted by Universal McCann revealed that postcard direct mail rose by 8% in recent years. Not only have the efforts to utilize postcard direct mail risen, the response to companies’ websites has also increased. The Direct Marketing Association reported that 33% of people respond to postcard direct mail by going online to the company's website.

The countless benefits to using postcard direct mail have been proven for decades and continue to grow as technology allows for better displays on postcards and wider ranges of communication. Postcard direct mail also allows for accurate customer targeting and is versatile enough to adjust to any demographic. If a postcard is delivered with a product specifically suited for that customer, along with an offer of savings, the customer instantly wants to learn more. Companies can research the exact demographics of their ideal customer, design the postcard to appeal to that customer, and mail it directly to him or her. If done right, this approach can make the customer feel special and individual.

Postcard direct mail is also beneficial because it is incredibly affordable for any budget, in terms of units per volume as opposed to brochures of advertisements in publications. Even if the postcard direct mail is thrown away, the customer has no choice but to view it--it is already opened mail! For new customers, marketing postcards sent via direct mail serves as a non-abrasive way to introduce a new company with a new product.

If a company decides to benefit from using postcard direct mail, some research is necessary. Limiting each postcard to one topic, product, idea, or promotion will produce a better response to the postcard direct mail. Testimonials and product photos also catch the customer's eye. The more eye-catching a postcard direct mailout is, the better the response for the company delivering the advertisement.