Direct Mail

Direct Mail Advertising

The United States Post Office lists many benefits of direct mail¹. Among these are that:

• It's targeted - Focused on a specific group
• It's personal - Speak to audience directly, especially with Variable Data Printing
• It's flexible - Lots of mailable formats
• It's tangible - Physically put message in audiences' hands
• It's measurable - You can track the success of your campaign
• It's easy and cost-effective - imageMEDIA makes mailing affordable & successful
• 98% of consumers bring in their mail on the day delivered
• 77% sort immediately

Unlike other forms of advertising, direct mail advertising gives you control of your campaign and the ability to target your message in ways that mass advertising can't. Among direct mail companies, imageMEDIA is the best choice for your organization.

Types of Direct Mail

Direct marketing usually brings to mind direct mail postcards. While direct mail postcards are a really common choice, they are many other options available to you. In fact, imageMEDIA offers several standard, effective mailable products including postcard printing, brochure printing, newsletter printing, greeting card printing and magazine printing (includes catalog printing and booklet printing). We can also print and mail your custom dimensioned direct mail pieces. It is important to consider the specific requirements associated with the different types of direct mail.

Requirements for Direct Mail

The USPS has specific requirements that affect the cost and even your ability to mail an item. The placement of the indicia, or indication that postage has been paid, is important as are other elements of the mailing piece such as the orientation of the spine for folded pieces. imageMEDIA works with you to ensure that your mailer is completely compliant with USPS rules and regulations. In addition, we take care of ensuring that your pieces are properly addressed, sorted and delivered to the post office - leaving you free to focus on your business.

In addition to USPS specification, you also have to have direct mail piece that is going to be effective. This means that your direct mail design needs to be well considered. From a captivating cover message that will hook your prospect and cause her to view your offering to a call to action that will motivate her to respond, your campaign's success depends on a well-conceived design that is targeted to your recipients.

And your mailing list will not be effective without targeted direct mailing lists. imageMEDIA can assist you in getting the most from your existing lists as well as assist you in creating a targeted list for your specific campaign requirements.

Getting Started With Direct Mail

To help you get started with your direct mail campaign, we have created the free imageMEDIA Direct Mail Return on Investment Calculator. The ROI calculator enables you to easily visualize your direct mailing campaign and immediately see the results by changing any aspect: type of mailer, printing quantity, mailing quantity, response rate, conversion rate, even your offering average cost and price. It is easy to begin a campaign directly fro the ROI Calculator and to share your results with others.

Jump start your business or organization today with a successful direct mailing campaign with imageMEDIA as your partner.

---

Reference

1. Benefits of Direct Mail, Direct Mail touches people every day

Mailing Services Price Estimator