Direct Mail Services

One of the most common mediums in a direct marketing campaign is mail. While it might seem trite, including direct mail advertising services in a marketing campaign remains popular with small and large businesses alike….because it works! In fact, over the years, direct mail has represented such a mass amount of the total mail volume, that special rate classes (presorted standard/bulk rate) had to be established for them.

The direct mail concept is simple- a marketing communication is sent to customers/potential customers via the postal system. A direct mail services postcard or brochure is affordable, broad reaching, can be targeted and optimized, and can produce measurable results.

Being able to measure results is a fundamental element to successful direct marketing. For example, if a company sends out 500,000 mail solicitations using direct mail services, and 50,000 customers responded to the promotional solicitation, the company can calculate the cost of the promotion vs. the direct response. Of course, affordability and being able to reach customers goes hand and hand. The more affordable the direct mail services are, the more people the company can reach. See the imageMEDIA Direct Mail ROI Calculator for more details.

There are a lot of direct mail services out there. Some direct mail services offer clients affordability. Other direct mail services may offer high quality printing. However, few offer comprehensive direct mail services- a one stop shop, if you will. The direct mail services at imageMedia can have a marketing postcard or brochure designed, printed, addressed, and mailed in five days; starting at .04 cents a piece. Not only are they fast and affordable, but they offer: list processing, inkjet addressing, duplication removal, CASS certification, postal presorting, and delivery to the post office.

Furthermore, imageMedia does not just stick a template on a web site, and leave the customer to figure it all out. Their direct mail services include a free review. For example, there are specific postal guidelines for the layout on a postcard. If the correct layout is not followed, additional postage charges can ruin a budget, and delays can ruin seasonal timelines.

Direct mail campaigns can be an excellent marketing tool if designed, delivered, and printed with quality and expedience. Using direct mail services is the most cost and time effective way to get your direct mail into a customers’ mail box. But, remember that the effectiveness of direct mail will only be as good as the direct mail services preparing it.

Choose imageMEDIA as your direct mail company!