ROI Calculator - Why Use It?

Intelligent Decisions About Your Mailing Campaign

ImageMEDIA developed the above direct mail marketing Return On Investment Calculator (ROI Calculator) to enable you to make the most educated decisions possible in determining your return on investment of the marketing dollars you invest into direct mail postcard, direct mail brochures and other direct mailing products. The ROI Calculator considers important factors that make up the ROI calculation such as your total campaign cost, the quantity of mailed items, your response rates, your conversion rates, and your profit margin.

Versatile Tool That Can Determine Profit And Cost

The ROI Calculator works forwards, allowing you to predict the profitability of a direct mail campaign, and it also works backwards. By using the forecasting tools, you can calculate how best to set your product pricing. Pricing targets vary by industry, but in general there is a balance between profit margin, responders and conversion rate. This free tool enables you to visualize the relationship between your campaign offering, the campaign costs, the response rate and the conversion rate to maximize your net profit return.

Sharable Reports That Make Sense

The ROI Calculator conveniently uses realtime pricing information for all imageMEDIA mailable products so that the numbers you use are accurate and uptodate. We also allow you to plug in your own numbers to determine possible return rate and conversion rate for any other products or services. This free calculator was designed for marketing professionals, business owners, sales directors, and anyone else as a direct mail campaign tool to produce informative reports for colleagues, clients, new prospects, and so on. These reports provide a snapshot of what your returns could be for given response rates, conversion rates, and profit margins. Simply enter the email address of the person that you would like to receive the report. Of course, if you donï¿½t see what you need or have any questions about this free calculator or about your mail campaign, call one of our direct mail marketing representatives who are ready and excited to help. Call 866.885.4468 today!

Produced By Your Partners In Direct Mailing Success

imageMEDIA is committed to helping you get the best possible direct mail return rates through effective direct mailing solutions such as this innovative and dynamic ROI calculator tool.

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ROI Calculator

SAVE TIME

Working with multiple vendors can be very labor intensive, so we have combined design, print, list, and mail services to make your life easier. imageMEDIA is a one click pick for all your marketing needs, letting you invest your time in growing your business.

SAVE MONEY

By combining all your marketing needs into one place you will save on unneeded shipping costs. With postcards starting at $98, you have the ability to market your business or service on any budget.

GET MORE CUSTOMERS

How do we know it works? We use it ourselves. Direct Mail postcards provide a powerful way to deliver your message to customers. They're targeted, efficient and timely. Depending on your budget, you may choose to advertise with a multiple mailer campaign or a stand-alone postcard promotion.

GET YOUR MESSAGE READ

You don't need to convince your recipient to actually open an envelope to read your offer. With the right balance of copy and graphics, a postcard will grab your recipients' attention from the get-go.

Direct mail returns an average of $12 for every dollar spent 98% of consumers bring in mail the day its delivered Postcards are 8X more likely to be read than letters

CALL 1.866.885.4468 NOW! Direct Mail Experts at Your Service

Benefits of Direct Mail with ImageMEDIA

Advanced direct mail technology Variable data printing, list processing and validation, addressing and tabbing, sorting, delivery and more Real Person Service Discuss your campaign with a real person who understands the intricacies of a successful direct mail campaign

Using the ROI Calculator

Customize your intended product, your list and postage rates. Retrieve real-time price quotes. Adjust the responders and conversions slide bars and see the estimated results in real time.

Use the EXPLAIN buttons to see overlay descriptions of all the different features and functions.

Direct Mail Resources and Links

Direct Mail Campaigns with imageMEDIA

Help Us With Your Valuable Feedback

We are constantly striving to improve the tools that we provide you. You can help us make the ROI Calculator better by telling us what you think.