Direct Mail List Marketing in the 21st Century
Despite the ubiquity of cell phones, internet access and e-mail, good old-fashioned direct mail marketing is still widely practiced. Why? Because it's effective! While sending out physical mailings does cost more than say, e-mail marketing or automated telemarketers, it allows businesses to target only those living in their local area, and to provide photographs and information. Additionally, while most people hang up on a telemarketer without listening or delete an e-mail without reading, everyone has to at least look at a piece of direct mail before throwing it out. This gives direct mail marketing a distinct advantage in that it will not be ignored if the customer who receives it sees something they are interested in. All you need is a good direct mail list and you're good to go.
The problem is that a good direct mail list is hard to find. Building up a direct mail list is most easily done by collecting the addresses of your customers through an opt-in service, so that you build up a direct mail list of only persons interested in your services. However, the time comes when you need a direct mail list which reaches out who are potential customers, not existing ones. So how do you build up a good direct mail list? Your best hope is to simply make a direct mail list out of addresses which are near your business and thus geographically inclined to use your services. The problem is that a direct mail list that just blasts an entire zip code results in many mailers being sent to places of business or non-existent addresses where houses once stood.
Knowing of this problem, imageMEDIA works to CASS certify all direct mail lists so that obsolete addresses are updated and bad addresses are removed. CASS certified direct mail lists will only go to addresses the post office knows to be good addresses, meaning that mailers are not wasted. Taking care to make sure your direct mail list is the best it can be is just one of imageMEDIA's many services, and it's no wonder so many small businesses trust imageMEDIA to get out the word on their latest products, services and sales.
