Direct Mail

Variable Data

Variable Data Printing

Also known as One-to-One Marketing, (Digital) Print on Demand, and Personalized Printing. Variable data printing, or VDP is a type of printing in which documents are created from a combination of variable text & images that are taken from records in a database. For More information click here.

Examples of Variable Data Printing

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CATEGORY	Size	500	1000	2500	5000
Variable Data Products – Click $Amount to Order

Postcards	4 x 6	$144 $0.288 ea	$224 $0.224 ea	$360 $0.144 ea	$440 $0.088 ea
	8.5 x 5.5	$200 $0.4 ea	$272 $0.272 ea	$500 $0.2 ea	$760 $0.152 ea
	6 x 9	$220 $0.44 ea	$320 $0.32 ea	$500 $0.2 ea	$760 $0.152 ea

Bi-Fold Brochures	8.5 x 11	$288 $0.576 ea	$504 $0.504 ea	$760 $0.304 ea	$1040 $0.208 ea
Tri-Fold Brochures	8.5 x 11	$300 $0.6 ea	$520 $0.52 ea	$780 $0.312 ea	$1080 $0.216 ea

Why Variable Data Printing?

The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient. Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.

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