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Direct Mail Marketing is a segment of Marketing that uses direct to home (or business) delivery of advertising materials. It puts your businesses information directly into the hands of a potential customer instead of relying on hopes that the customer might view or hear an ad on television, radio, or the internet.
Being one of the largest postcard mailing houses gives imageMEDIA the advantage of receiving a reduced rate of postage for bulk mailings. These savings allows us to offer our clients the benefit of reduced bulk rates as well. As the marketer, however, we must do some of the post office’s work ourselves, such as separating the mail into zip codes and bundling into certain size bundles for ready-to-go delivery.
There are several ways to do direct mail marketing beside actual mail. Marketers can now use email for delivering their messages, and telemarketing, voice mail marketing, and faxing. The potential for success depends upon reaching a large number of recipients in as many ways possible. One of the main characteristics of direct mail marketing is that it is unsolicited by the recipient, so it is highly important to send it to those who would generate the greatest response by purchasing a quality mailing list. Since the cost of full color printed materials is so affordable, there’s no reason for a business to leave Direct Mail Marketing out of their marketing plan.
Some recipients enjoy receiving direct mail marketing materials, and use coupons and other offers presented. Catalogs are plentiful and well received also. The industry has survived the internet, and works in combination with it. So be sure to combine your resources, diversify your marketing dollars, and open up as many doors as possible to allow potential orders to flow in.
